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How to Use Social Media For Your Job Search Strategy

The evolution of the internet and social media has opened up a variety of opportunities in the workplace. Social media platforms have provided both job seekers and employers with extremely beneficial tools. Glassdoor’s HR and Recruiting Stats 2016 report found that 76 percent of internet users in the US are on social media, increasing the popularity of these channels used in employer communication and employee recruitment. In fact, CareerBuilder conducted a recruitment survey around the same timeframe and found that 60 percent of employers are using social networking sites to research candidates. Keep these following best practices in mind as you are formulating your job search strategies – you want to ensure that you utilize social media for researching job opportunities and you need to leverage your own social sites since employers are looking for you there! 

Optimize Your Social Profiles

  1. Be Discoverable

First of all, you need to have social profiles established if you do not already. Having a solid online presence allows potential employers to find you online, and you are showing them that you are technologically savvy. Your LinkedIn profile should be one of your greatest assets as a job seeker, as it is essentially a detailed resume. Other social sites like Twitter, Facebook, Instagram, and personal blogs or websites are strategic as well to showcase your personality, interests, and specific work examples. Make sure to link these personal sites back to your professional ones so that employers can grasp a comprehensive view of who you are. If you are unsure what employers see when they search you, then do a quick Google search yourself to evaluate how your profiles come up. Those search results reflect an image of who you are online, so you want to ensure that you are portraying an accurate perception of who you are.

  1. Maintain Consistency

One of the main tips you need to be aware of while building your online presence is maintaining consistency across all channels. The image that these platforms convey is your personal brand, and if there are discrepancies between your social sites, you will lose credibility. After you have conducted your own evaluation of your online presence, then audit your profiles to ensure that image being portrayed is A) what you want employers to see, and B) that same image is being communicated by each social site. 

Leverage Social Platforms to Source Job Opportunities

  1. Company Social Profiles

Once you have revamped your social sites, research job opportunities and specific companies that interest you. After you’ve browsed various job boards and career sites to find companies that align with your values, expand your research into these companies through their company-specific social sites. Companies with strong employer brands will have a solid online presence as well in order for candidates to gain insight into their hiring and onboarding process, company culture, CSR commitments, talent communities, and published awards they have received recognition for regarding various business initiatives. 

  1. Online Reviews

If the company's online presence is lacking some of the aspects listed above, researching the online reviews of companies you are interested in allows you to gain further insight into the experiences of previous candidates, current and previous employers, as well as clients or other business relationships. You've probably heard of sites like Glassdoor and Indeed, but two other great platforms for searching company reviews include Better Business Bureau and CareerBliss. Make sure to take a mental note of the nature of reviews as you conduct your research. Although there can be a lot of truth to certain reviews, you typically see a pattern of extremely positive or extremely negative experiences. Cross reference any information you find with the other listed resources and use your best judgment.

  1. Employee Profiles

If the previous sites haven’t provided enough insight regarding the company culture and work environment for a specific organization of interest, then investigate the current employee profiles. This is where LinkedIn becomes a key resource for you again because they have the search option available where you can view the list of profiles of current or past employees for a specific company. You'll be able to get a sense for the company culture by looking at the length of time employees have been with the company, if they share relevant content, and you could even connect with some of them for informational interviews. 

Next time you are struggling with how to find a job or you are losing job search motivation, consider these social media specific job search tips to ensure you are utilizing the online resources available to you at the click of a button.

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WilsonCTS is a leading global provider of contingent talent solutions committed to finding the right employees at the right time for its clients. Providing a full suite of services — including contract staffing, permanent placement and temp-to-perm — WilsonCTS acts as a seamless extension of its clients’ talent acquisition function. WilsonCTS leads the industry in flexibility and scalability, and has the people, processes and technology to help clients recruit highly skilled and knowledgeable professionals in even the most demanding of situations.